This article is for those people who are seriously thinking about creating and selling coaching programs online. In here, I’ll share you with the list of most important things that you shouldn’t forget. Read on!
Interview your prospects. You shouldn’t start designing your programs without fully knowing the specific needs and demands of your potential clients. Remember, you would want your programs to be as focused and as targeted as possible. Interview your prospects, get them to join your polls, and read their posts on forums and blogs. These will surely give you an idea as to what they want to see on your programs.
Choose the right topics. There are certain things that you need to seriously consider when choosing the topics for your coaching programs. These include your areas of expertise, the needs of your potential clients, the marketability of the topic, and the number of your competitors. It’s important that you choose a topic/subject that’s currently in-demand. Also, you would want to avoid too many competitors as stiff competition will make it hard for you to secure the number of sales that you’re looking for.
Preparation. Do necessary preparations before you start creating your programs. Breakdown your chosen subject into several sub topics that you can discuss per session. Then, determine the exact things you’re going to do each time you meet with your clients. Are you going to do presentations, case studies, or hands-on practice? By doing this, you’ll know what material you’re going to bring. Also, create an outline for the whole program. This must include the topics that you’re going to discuss per session and the list of goals of the program.
Research similar programs. One thing that you shouldn’t forget is to make your programs unique or different from the rest. This is because it’s your only chance to get noticed online. Research similar programs that are offered by your competitors. Know how they were made and understand their strengths and weaknesses. By doing so, you can easily figure out how you can make your programs different and way more effective.
Feedback. Be sure to get other people’s opinions on your programs before you offer them online. You would want to know if they’re perfect or if there are adjustments that need to be done. Doing this will show your commitment in making your clients really happy and I can guarantee you that they’ll appreciate it.
Additional assistance. It’s important that you offer additional assistance when and as needed. For example, if some of your clients are really having difficulty understanding some of the lessons you’ve covered, you must take that extra mile and offer them with more thorough explanation or perhaps, additional sessions. Although you will not possibly make more money from this, this can definitely help you in giving real value to your customers. You see, making these people happy can actually benefit you. Happy customers are those who are extremely loyal. They come back for more and they usually tag their friends along.
Courtesy : Sean R Mize